Roxana is a Visual Storyteller, and one day, in her twenties, she decided that, undoubtably, creativity is her reason of being. She is a self-taught Visual Designer, with now over 12 years of work experience in design, art direction, and even in user experience. After a BA in Journalism and an MA in Advertising, after working both in a small ad agency and in the IT corporate world, she decided that she needs to focus her creativity more into writing and illustration. Ever since, she seriously started to travel. She even self-published a book. And she’s doodling as often as possible, planning to create mostly environmental, educational and traveling stories for children. In parallel, she continues to be a part time UI/UX Designer for Telenav. A full time mother to Maya. She is also the founder & host of the Ladies, Wine & Design chapter in Cluj-Napoca, Romania. Beyond that, she’s coordinating the „Girl Crush” short videos series that supports local designer women. And she’s working on soon launching a podcast called „Ea, omul” („Her, the Human”) that is dedicated to Romanian female creators. She has a dachshund dog named Frido – that will probably also become a fantasy character some day, just as Fridolin was. Welcome to her world!