Roxana is a Senior Creative Strategist and a Visual Storyteller. She is a self-taught Visual Designer, with now over 14 years of work experience in design, art direction, and even in user experience. After a BA in Journalism and an MA in Advertising, after working both in a small ad agency and in the IT corporate world, she decided that she needs to focus her creativity more into writing and illustration. Ever since, she seriously started to travel. She even self-published a book. And she’s doodling as often as possible, planning to create mostly environmental, educational and traveling stories for children and grown-ups. In parallel, she continues to be a full time creative strategist. What truly gets her going is her contribution to creating a better tomorrow on this planet. This is why she chooses today to put her skills into the service of conscious products, that have sustainability as part of their values. Roxana is a full time mother to Maya. She has a dachshund dog named Frido – that will probably also become a fantasy character some day, just as Fridolin was. Welcome to her world!